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Press Room

Franklin Farms Plant-Based Foods Celebrates All-New Collaboration with Disney

PARSIPPANY, NJ, January 3, 2024 — Franklin Farms®, a division of Keystone Natural Holdings, announced plans to launch new co-branded packaging for six existing Franklin Farms products featuring Disney’s iconic character—Mickey Mouse—at grocery and retail stores nationwide. The collaboration will also include a special landing page on the Franklin Farms website, which will include product information, kid-friendly recipes and links to Disney pages for additional food-related content.

The new co-branded packaging on Franklin Farms plant-based offerings will feature popular Disney characters, including Mickey Mouse & Friends, with a bespoke Disney Check signifying the products meet Disney’s Nutrition Guidelines. Disney’s Nutrition Guidelines are based on rigorous, science-backed nutrition standards and are continually updated to remain current.

“The Franklin Farms team is ecstatic to work with Disney, a beloved brand that families and people of all ages embrace, to offer new and nutritious ways to enjoy plant-based meals,” said Cindy Wong, Vice President of Sales, Franklin Farms. "This collaboration leverages our shared commitment to support healthier living with nutritious and delicious food options. Together, we can encourage healthy plant-based eating and deliver memorable culinary experiences that families and Disney fans are sure to enjoy. From quick bites to sit-down dinners, Franklin Farms offers great-tasting, non-GMO and vegan plant-based protein products that offer a variety of taste profiles and make cooking with and eating plant-based proteins fun, easy, delicious and nutritious.”

The following Franklin Farms products will be available in stores nationwide with the new co-branded Disney packaging:

·   Classic Veggie Burger

·   Barbeque Veggie Burger

·   Cuban Style Black Bean and Plantain Balls

·   Moroccan Style Falafel Balls

·   Teriyaki Tofu Bites

·   Lemon Pepper Tofu Bites


In 2006, The Walt Disney Company became the first major media company to establish a Nutrition Guideline Policy to associate its brands and characters with a more nutritious portfolio of foods and beverages. The Disney Check is a quick and easy way for families to identify healthier foods and beverages that meet Disney’s rigorous Nutrition Guideline Criteria and helps parents and kids agree on healthier choices. The Disney Nutrition Guideline Criteria promote the consumption of nutritious foods such as fruits, vegetables, whole grains, lean protein and low-fat dairy; they also help to limit saturated fats, sugar and sodium. To learn more about The Walt Disney Company Healthy Living Commitment and the Disney Check, visit https://citizenship.disney.com/healthy-living.

With more than twenty years of expertise in plant-based protein foods, Franklin Farms uses only the highest quality ingredients and packaging to provide a healthy selection of plant-based products for any meal of the day. Product offerings include veggie patties, meatless meatballs, tofu, seitan, tempeh, chickpea tofu, vegan wraps, chickpea tempeh and more. Franklin Farms is a proud member of healthy brands under Keystone Natural Holdings, a company devoted to developing authentic, health-conscious and innovative food. To learn more about Franklin Farms and its plant-based product offerings or to find the nearest retail location, please visit www.franklinfarms.com or email for more information.

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About Franklin Farms
Franklin Farms began over 20 years ago as a simple mushroom farm in Franklin, Connecticut. Since then, they have been creating exciting yet good-for-you meatless meals from field to table. Great ingredients make great foods, which is why Franklin Farms starts with flavor-forward, high-quality plant proteins. They offer a range of health-conscious plant-based protein products that span day parts, meal types and taste profiles. From end to end, Franklin Farms makes it easy and delicious for consumers to cook with and eat great-tasting plant-based proteins. From our farms to a store near you, find the nearest retail location at: https://www.franklinfarms.com/where-to-buy.

Holly Turczany